Our services & CApabilities

Stratex Retail delivers practical strategies and hands-on execution to help retailers grow, adapt, and lead across the entire business.

Brand & Marketing leadership

In a crowded and fast-moving marketplace, building a distinctive brand and executing performance-driven marketing strategies are critical to driving customer growth and long-term value. Stratex Retail partners with retailers to strengthen brand positioning and accelerate marketing impact, bridging storytelling with strategy to deliver measurable results.

Our services include:

Brand Strategy and Positioning
Define or refine your brand’s unique voice, value proposition, and market presence to stand out and forge deeper connections with your audience.

Marketing Organization and Operating Model
Design team structures, workflows, and cross-functional processes that support scalable, integrated marketing execution across all channels.

Full-Funnel Media Strategy
Develop comprehensive acquisition and retention plans across paid, owned, and earned channels, including paid search, social, programmatic, connected TV, email, SMS, and more.

Campaign Planning and Execution Support
Align creative, media, and channel teams to deliver cohesive campaigns that reflect brand values and drive business performance.

Content and Creative Strategy
Establish content frameworks for product storytelling, seasonal campaigns, and evergreen programs to ensure clarity and consistency across every customer touchpoint.

Customer Segmentation and Lifecycle Marketing
Leverage data to inform segmentation, personalization, and journey mapping that deepens engagement and enhances lifetime value.

Marketing Performance Management
Define clear KPIs, build performance dashboards, and establish a culture of testing and optimization to drive accountability and improve return on investment.

Retail-Specific Marketing Integration
Ensure in-store, digital, and experiential programs work seamlessly to create a unified and brand-aligned customer experience.



With a strategic approach grounded in data and creative insight, Stratex Retail helps brands build stronger connections, drive smarter growth, and realize the full potential of their marketing investment.

Technology Transformation

Modern retail requires a future-ready technology foundation that can scale, evolve, and drive cross-functional performance. Stratex Retail partners with organizations to lead meaningful technology transformations that align strategic vision with operational execution.

We help retailers build agile, integrated tech ecosystems that unlock growth, improve efficiency, and elevate the customer experience.



Our services include:

Technology Strategy and Roadmapping
We define your future-state architecture and ensure technology investments are aligned with business goals, customer expectations, and operational needs.

Platform and Capability Assessment
We evaluate your current tools, systems, and capabilities to uncover gaps, reduce redundancies, and identify opportunities for modernization.

RFP Leadership and Oversight
We lead the full RFP process, from gathering business requirements to managing vendor evaluations, building scorecards, and aligning stakeholders.

Vendor Selection and Management
We support you through vendor negotiations, onboarding, and relationship management to ensure accountability, performance, and long-term value.

Omnichannel Enablement
We connect systems across digital, store, and back-end operations to deliver a seamless experience for both customers and employees.

Implementation Planning and PMO Support
We drive clarity, timelines, and ownership during system rollouts and broader transformation efforts.

Data and Integration Strategy
We ensure your data architecture and systems are set up to support automation, personalization, and advanced analytics.

Change Management and User Adoption
We guide internal enablement efforts so your teams not only understand new tools but also adopt them with confidence and consistency.

Stratex Retail brings together strategic oversight and hands-on execution to deliver technology transformations that generate real, measurable business value.

AI & Data Evolution

Retailers today are flooded with data and surrounded by AI solutions—but few are using them in ways that truly move the business forward. To gain a real edge, brands need more than tools. They need a clear strategy that connects data, technology, and action.

Stratex Retail helps retailers unlock the full value of AI and data through practical strategies and hands-on support. We guide teams through data maturity assessments, roadmap development, and the implementation of AI-driven solutions that lead to real business results.

Our services include:

AI Readiness and Data Strategy
We assess your current capabilities, define where you want to go, and build a clear, step-by-step roadmap to get there.

Customer and Marketing Intelligence
We use AI to enhance segmentation, power personalization, recommend next-best actions, and model customer lifetime value.

Operational Optimization
We apply AI to improve demand forecasting, fine-tune inventory management, plan your workforce, and detect fraud more effectively.

Content and Workflow Automation
We help you use generative AI to streamline content creation, speed up testing, and bring campaigns to market faster.

Platform and Partner Selection
We support you in navigating the evolving tech landscape, helping you choose the right AI, data, and analytics platforms for your goals.

Change Management and Enablement
We provide the training, governance structures, and tracking tools your teams need to successfully adopt and apply new technology.

Stratex Retail combines deep retail experience with emerging technology to help you turn information into action, create competitive advantage, and drive sustainable growth.

CONNECTED Commerce & Unified Shopping Excellence

Customers don’t think in channels—they just want shopping to feel easy, intuitive, and consistent. For retailers, that means creating experiences that work together across digital and physical touchpoints, powered by data that connects the dots behind the scenes.

Stratex Retail helps retailers unify their commerce strategies by aligning customer experience, marketing, and operations. The result is a seamless journey that drives higher conversion, stronger loyalty, and measurable business impact.

Our services include:

Omnichannel Strategy Development
We align your digital, mobile, and store experiences around a cohesive customer journey and clear business goals.

Customer Journey Mapping
We identify friction points across the path to purchase, fulfillment, and re-engagement, then design improvements that remove barriers and create flow.

Loyalty and Retention Program Strategy
We build or refine programs that drive repeat purchases, deepen engagement, and differentiate your brand.

Site Optimization and Conversion Strategy
We improve the digital shopping experience through user experience best practices, testing, and actionable insights.

Fulfillment and Service Integration
We connect your digital and operational capabilities—like buy online pick up in store, same-day delivery, or curbside pickup—to make shopping more flexible and convenient.

Digital-to-Store Integration
We help bridge online and offline with tools like store locator optimization, appointment scheduling, and clienteling programs that drive in-store engagement.

Cross-Channel Content Strategy
We create a cohesive content approach across email, website, SMS, social media, and in-store to ensure your messaging and storytelling feel unified.

Commerce Tech Stack Alignment
We evaluate and streamline your platforms and tools—including CMS, personalization, and loyalty systems—to support scale and simplify operations.

Stratex Retail brings together strategy, execution, and retail know-how to help you deliver connected experiences that your customers will remember—and return to.

Operational Management

As retailers grow, so do the moving parts. More products, more channels, more pressure on margins. Managing operations with discipline is what separates healthy businesses from those constantly chasing profitability.

Stratex Retail takes a hands-on, financially grounded approach to operations. We help retailers uncover inefficiencies, tighten execution, and drive better outcomes that protect the bottom line and support long-term growth.

Our services include:

P&L Analysis and Margin Opportunity Mapping
We dig into your cost structure to find margin leaks and areas of untapped value—from fulfillment and logistics to marketing efficiency.

Cost Containment and Process Optimization
We streamline workflows across departments to eliminate redundancies, reduce spend, and increase operational speed.

Retail Operations Strategy
We improve store and field performance through smarter process design, better staffing models, and clearer executional accountability.

Inventory and Demand Planning Alignment
We help teams work together more effectively so planning, buying, and fulfillment are aligned—and inventory works harder for the business.

Fulfillment and Logistics Optimization
We evaluate your fulfillment models and shipping strategies to bring down cost per order while improving delivery performance.

Cross-Functional KPI Development
We build operational scorecards and reporting frameworks that keep teams focused, accountable, and moving in the same direction.

Org and Accountability Structure Review
We assess and align roles, responsibilities, and processes to support clarity, ownership, and operational rigor across the business.

Scenario Modeling and Cost Sensitivity Analysis
We create tools and frameworks that help leadership make fast, informed decisions when navigating change—whether it's supply chain disruption, vendor shifts, or promotional planning.

Stratex Retail brings structure and clarity to operations so retailers can run leaner, move faster, and grow more profitably—without compromising the customer experience.

Organizational Support

As retail businesses scale and shift, their teams, structures, and ways of working need to keep up. But too often, outdated org charts, unclear roles, and misaligned teams slow execution and make transformation harder than it needs to be.

Stratex Retail works with leadership teams to assess and realign their organizations so they can move faster, work smarter, and grow with intention. We focus on getting the right people in the right roles, supported by clear processes and structures that actually work.

Our services include:

Org Structure Assessment and Redesign
We review your current structure and design future-state models that support agility, accountability, and better collaboration.

Role Clarity and Accountability Mapping
We define ownership of key business areas, reduce duplication, and identify capability gaps that may be holding the team back.

Operating Model Design
We create workflows and decision-making frameworks that improve alignment and speed across functions.

Leadership Alignment and Executive Advisory
We support senior leaders through periods of change with strategic guidance, facilitation, and roadmap development.

Change Management and Communication Planning
We ensure org changes are clearly communicated, well understood, and thoughtfully rolled out with minimal disruption.

Interim Leadership and Embedded Support
We step in to fill leadership gaps or drive priority initiatives when extra hands and senior guidance are needed.

Capability Gap Assessment
We identify missing skill sets and help you build up the team—through hiring, upskilling, or both.

Culture and Ways of Working Evolution
We help teams align on shared values, behaviors, and practices that support performance, innovation, and retention.

Stratex Retail brings a practical, business-focused approach to organizational design—helping retailers build strong, resilient teams that are ready for what’s next.

Interested in our services? We’re here to help!